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The Judging Process

The task of the MAA GLOBES Judging Panel is to select the very best Promotion Marketing campaign in each of the 16 Categories.

Each Winner will need to reflect the highest industry standards of strategic relevance, originality, creative execution and effectiveness, bearing in mind the diversity of Promotion Marketing throughout the world, and the issues Marketers all face, such as

  • Varying levels of market maturity
  • Cultural, religious and legal issues
  • Differing target audiences

You will be asked to judge each entry against four criteria and award scores on the following basis:


Criteria 1: CAMPAIGN STRATEGY: OUT OF 25 POINTS

Look at the strength and relevance of the strategy which was developed to meet the stated objectives of the campaign.

  • Is the strategy sound for the brand and the target audience
  • Is it an appropriate strategy given the objectives and any market factors


Criteria 2: THE CONCEPT: OUT OF 30 POINTS

  • Is the concept strong and fresh. Does it stand out
  • Is there a high degree of originality and innovation
  • Given the Budget, does the concept work for the brand
  • Does the concept demonstrate innovation in the technique or its application


Criteria 3: EXECUTION: OUT OF 30 POINTS

  • How well was the concept executed
  • Did the collateral material communicate the activity in an appealing and motivating way
  • If you were a target consumer, would you understand the concept and participate in the Promotion


Criteria 4: THE RESULTS: OUT OF 15 POINTS

You are all professionals in your fields and will know if the campaign was successful in matching the results to the strategy and execution.

  • How well did the promotion fare against the set objectives
  • Are the stated results credible

Don’t make assumptions if the evidence doesn’t match the objectives, or if you are given general statements like “exceeded all expectations”, or “too early to judge” or “Sales were fantastic”.

In some cases clients may not allow actual results to be published. In this case Judges will have to make their own decisions.


The Category Awards

GLOBE, Silver and Bronze Awards will be awarded to the Entries with the highest three scores in each of the 16 Categories.


The Best OF THE BEST IN THE WORLD

One Entry, from the highest scoring Campaigns deemed by a second Panel of Judges to epitomise the very best of the best of all Campaigns submitted, will win The Best of the Best in the World GLOBE.


Order of Merit Certificates

All Entries deemed to be Finalists with the quality of work and scoring will be given an Order of Merit Certificate.