webedy

How to enter your campaign


1. CAMPAIGN SUMMARY

Each Entry must include a written submission document of no more than 6 x A4 pages.

It is a requirement that your Campaign Summary be in a single PDF format.  You may like to create your document in more than one format (ie Microsoft Word or Powerpoint) and then combine all pages into one PDF file.  The written entry PDF file must not exceed 500kb.


Each Entry will need to include the following elements:

  • Campaign Title
  • Category you are entering
  • Client
  • Product or Service being featured
  • The Campaign


You must include these sections:


A Summary Statement

State why you believe the Campaign should win this Category.


Campaign Background and Marketing Objectives

Describe the marketing situation. How is the product or service positioned within the market?

What marketing objectives was this campaign meant to achieve, such as increasing sales, generating new customers, blocking competition, supporting the trade, launching a new product, increasing market share, etc?  What factors were important for success?


Campaign Strategy: Representing 25% of the score

What strategy was planned to address the marketing objectives, and why?  Is the strategy sound for the brand and the target audience?

MAA GLOBES Judges will be looking for appropriateness, relevance and a quality of strategic thinking.


Campaign Concept: Representing 30% of the score

How was the Campaign planned?  Which techniques were considered and why?  How was the campaign supported? Which issues needed to be faced?  Were there any budgetary or logistical aspects to consider, etc?

MAA GLOBES Judges will be looking for originality, creativity, impact of the concept and an ability to achieve the objectives.


Campaign Execution: Representing 30% of the score

How was the Campaign executed?  How did the Campaign stand out?  What issues needed to be faced with customers, trade, sales forces, etc?

MAA GLOBES Judges will be looking for a strong presence in the market, the quality of the collateral material in communicating the strategy and finally how the execution was carried out.


Results: Representing 15% of the score

Explain the results of the Campaign using as much detail as you can.  Try to avoid statements like “sales increased” or “results were fantastic”.  If actual results are confidential, quantify them, index them or describe them in as much detail as you can.  Consider all other result areas.


2. SUPPORT MATERIAL


Printed Material

Entries can include collateral used in the campaign, such as point of sale material, press coverage, mailing pieces, consumer entry forms, brochures, photos, etc.  It is a requirement that your Support Material be in a single PDF format.  If you have more than one item, you can include everything in one PDF file.  The PDF file must not exceed 10mb.


YouTube or other Multi Media Web Links

Entries which contain video and audio media should be uploaded to a YouTube™ channel or account or you can upload them to an alternate media playing service.  Be sure to test your link before entering it.  Please ensure your link does not change or expire.


3. MAA GLOBES WINNERS PRESS RELEASE

To help us with the 2010 MAA GLOBES Winners Press Release, we would like all Entrants to provide us with up to 200 words which best describes their Campaign - the objectives, the execution and the results (whichever results you would like to be released).


We also need a high resolution jpeg file which best demonstrates your Campaign. We call this a ‘hero scan’.