Who can enter
Gold, Silver and Bronze Winners (or the equivalent) of Awards Campaigns run by GLOBES Partners in Argentina, Asia, Australia & New Zealand, Brazil, Ireland, Israel, Japan, Russia, Switzerland, Turkey, United Kingdom & the United States of America.
Or individuals, from Countries other than the above, with prior approval from the Administrators. Click here for any clarification.
The 2008 MAA GLOBES Entry Categories
1. Best Integrated Communications Campaign
Awarded to the campaign that uses at least three marketing disciplines (ie Game of Chance or Skill, Loyalty, Direct Marketing, Product Sampling, Tie-In, Social Marketing, etc) to most effectively market a product, service or company.
2. Best Sponsorship or Tie-In Campaign
Awarded to the campaign that best leverages a Sport or Sporting Event, Movies, Music, Cultural Event or Travel/Tourism activity as the primary method of marketing a product or service.
3. Best Use of Direct Marketing in a Promotion Campaign
Awarded to the campaign that uses direct marketing most effectively as the major communication strategy in the development of a promotion marketing campaign.
4. Best Innovative Idea or Concept
Awarded to the campaign that best demonstrates a unique marketing idea or fresh interpretation of an established idea in relation to mechanics, channels of communications, types of incentives, etc.
5. Best Digital Communications Campaign
Awarded to the campaign that uses Internet, Mobile Phones or other forms of digital interactive communication to effectively market a product or service.
6. Best Brand-Building Campaign
Awarded to the campaign that does the most to enhance a brand’s image and equity in the marketplace.
7. Best Business to Business Campaign
Awarded to the campaign that does the most to market a product or service among business customers.
8. Best Trade Marketing or Account Specific Campaign
Awarded to the campaign that does the most to maximise the impact of a product or service within the retail trade or channel, and/or to Client sales forces. Includes Key Account activities.
9. Best Event or Experiential Marketing Campaign
Awarded to the campaign that best leverages one event, a series of events or a mobile marketing tour to deliver a brand experience to the target audience.
10. Best Activity Generating Brand Loyalty
Awarded to the campaign that generates loyalty to a product, service, or company most effectively.
11. Best Effective Long Term Marketing Campaign
Awarded to the campaign that best demonstrates a long-term impact on the strategic development and growth of a brand (minimum: three years) measured against a set of long-term objectives. Agencies must supply a snapshot of the campaign’s results for each year executed.
12. Best Dealer or Sales Force Activity
Awarded to the campaign that does the most to motivate and incentivise Dealers and Sales Forces to sell more product or service to core target audience.
13. Best Brand Awareness & Trial Campaign
Awarded to the campaign most effective in gaining brand awareness and/or trial for a new, repositioned, or existing product, service or company.
14. Best Activity Generating Brand Volume
Awarded to the campaign most effective in gaining incremental volume for a product, service or company.
15. Best Cause or Charity Marketing Campaign
Awarded to the campaign that does the most to market a product or service while making a positive impact on a social cause or charity.
16. Best Small Budget Campaign
Awarded to the campaign that achieves all stated objectives while adhering to a small budget, under US$50,000. Although entries may appear to fit into categories 1 to 15, the Judges will look for ways in which the limited budget may have made the campaign stronger in terms of creativity, innovativeness, market acceptance and results.
Campaigns who don’t automatically fit one of the above Categories will be allocated to a Category by MAA Worldwide. In each case, the Winner will be notified.