The MAA GLOBES

The MAA champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful MAA GLOBES. The programme, established in 1985, is the industry's leading international recognition programme for the world's most outstanding marketing campaigns. It is the only competition of its kind.

Before entering the MAA GLOBES programme, entrants must first win locally through a MAA-qualified awards programme in their own country. We work with more than a dozen media and association partners in North & South America, Europe and Asia-Pacific. Only their winners are eligible to enter the MAA GLOBES programme. Each year we receive hundreds of winning campaigns from more than 25 countries.

Each campaign is evaluated by a team of senior-level marketing professionals who represent client companies, agencies and the media from around the world.

The MAA GLOBES winners truly are 'the best of the best' as they've won at least once some place else before getting to us. The result is the world's only significant international marketing recognition awards programme that recognises campaigns on creativity, originality, execution and results. The MAA's involvement in this far-reaching global competition ensures the ultimate professionalism in judging all entries against these four performance criteria.

Competition is open to promotion, advertising, and direct marketing agencies, consultancies, in-house marketing departments at client companies, or other third parties involved in the development of a campaign. The deadline for entries is 30 June 2009, the judging occurs mid July, and the winners are announced in late October.

Who can enter

Gold, Silver and Bronze Winners (or the equivalent) of Awards Campaigns run by GLOBES Partners in Argentina, Asia, Australia & New Zealand, Brazil, Canada, Ireland, Israel, Japan, Russia, Switzerland, Turkey, United Kingdom & the United States of America or individuals, from Countries other than the above, with prior approval from the Administrators. Click here for any clarification.

MAA Worldwide Exclusive GLOBES Partners

MAA Worldwide partners with a number of Professional Marketing Organisations around the World, representing 28 Countries, as part of the MAA GLOBES.

Each of our Partners manages their own local Marketing Recognition Programme. Their Winners are then eligible to enter the annual MAA GLOBES which recognises the Best of the Best by Category, as well as the Best of the Best in the World.

If a Company wishes to enter the MAA GLOBES and there is no Recognition Programme operating in that Country, the Company may enter as an individual. Please contact keith.mccracken@maaw.org for details.